Jeena - Dress With Purpose

1389 Vote      1309 views
Uploaded by Diya Ahmad in Oakville
Region: Halton District School Board      Category: Social Enterprise
School Name: White Oaks Secondary School

Jeena is a social enterprise that aids both aspiring artists and children in third-world countries. Jeena is a t-shirt company that employs the following business model. Artwork is sourced from artists in our communities and is added onto our t-shirts, providing them with a platform. These unique t-shirts will sell for $9.99 and $1 from each unit sold is donated to The Citizens Foundation, an organization that ensures both Pakistani girls and boys have the same access to education.


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Jeena is a social enterprise committed to a mission of accessibility and outreach. Hi, my name is Diya Ahmad and along with my partner, Mahnoor Malik, we form the founding team of Jeena. Jeena is a t-shirt company like no other that serves 2 greatly underserved groups; aspiring young artists and children in third-world countries. Jeena works in the simplest way to solve the most complicated of problems. We plan to source artwork from artists in our communities and add their designs onto our t-shirts, ultimately providing them with a platform to showcase their work. Alongside, our website gives full credit and information about our creators so they can develop the connections they need for a career in the arts. The arts industry in Canada is a difficult challenge and the Canadian Council for the Arts plans to provide an additional $487 million in arts grants. We do our part and help these Canadian artists. Our t-shirts will sell at an affordable rate of $9.99 per shirt, and $1 from each unit sold will be contributed to literacy programs in Pakistan. As of now, the female literacy rate in Pakistan, our home country, is a staggeringly low 48%. We plan to donate to The Citizens Foundation, an organization that builds schools in Pakistan which must have an equal gender distribution of students. Jeena is a business for everyone. Our customers range from the fashion guru to the social justice warrior and allow you, the consumer, to change the world. By purchasing a unique, beautiful t-shirt that is affordable, you help youth at home and worldwide. Jeena means to live. Jeena provides the pathway for aspiring artists and underprivileged children to live their best lives.


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Presented by:
Logo: Ontario Centres of Excellence
Ontario Centres of Excellence is a member of Ontario Network of Entrepreneurs (ONE)
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Logo: Government of Ontario